Privacy Policy — LifeTycoon
Last updated: 28 September 2026
LifeTycoon ("the app", "the game", "we", "us", "our") is a single-player life-simulation game for Android, developed by Aman Juneja, an individual developer based in Gurugram, Haryana, India ("the developer").
This policy explains what personal data the app and its service providers handle, why, on what legal basis, how long it is kept, and the choices and rights you have. It applies to the LifeTycoon Android app distributed through Google Play.
Contact: lifetycoon.support@gmail.com
Grievance Officer (India): see section 14.
1. Summary
- The game is playable offline and needs no account or sign-in. Your characters, choices, statistics and progress are saved only on your device. There is no cloud save and no cross-device sync.
- The free version shows ads supplied by Google AdMob. You can turn ads off permanently by buying LifeTycoon Pro.
- We use Google Firebase for anonymous usage analytics and crash reporting. Both can be switched off in Settings.
- Purchases are processed by Google Play Billing. We never see your name, card number or billing address.
- If push notifications are switched on in the app, Firebase Cloud Messaging registers a device token so they can be delivered. You can turn notifications off in Settings.
- The app is rated for teen audiences, is not directed to children under 13, and asks for your birth year on first run to enforce this.
- You can erase your local data and request deletion of analytics data from Settings → Delete my data.
The table in section 3 is the complete inventory. Nothing outside it is collected.
2. Who this policy covers and your consent
By installing and using LifeTycoon you acknowledge this policy. Where the law requires consent for a specific processing activity (for example, personalised advertising in the EEA/UK), that consent is collected separately through Google's consent prompt (see section 4) and can be withdrawn at any time.
3. What we collect, why, and for how long
| Data | Collected / processed by | Purpose | Shared with | Retention | Your control |
|---|---|---|---|---|---|
| On-device game data — character details you type, life events, statistics, settings, achievement and purchase status; a local save file plus a few rolling backups. The save file carries a short device-derived integrity tag used only to detect tampering; it never leaves the device. | The app, on your device only | Run the game; keep your progress | No one — never uploaded | Until you use Reset data / Delete my data, or uninstall | Settings → Reset data / Delete my data; uninstall |
| App events — e.g. character created, year advanced, choice made, life ended, purchase made, ad shown, screen opened, with non-identifying parameters. No character names or free text you type are sent. | Google Firebase Analytics | Understand feature use and stability in aggregate | Google (as our processor) | Firebase's standard analytics retention | Settings → "Share anonymous usage data" (on unless you turn it off); Delete my data |
| Crash and diagnostic data — stack traces, a random app-instance identifier, device model, OS version, app version, language, coarse region | Google Firebase Crashlytics | Diagnose and fix crashes | Google (as our processor) | Firebase Crashlytics' standard retention | Settings → "Send crash reports" (on unless you turn it off); Delete my data |
| Advertising data — advertising ID, IP address (for coarse location), general device information, ad interaction data (impressions, clicks), and the consent choice you made | Google AdMob / Google Mobile Ads SDK | Serve, frequency-cap and measure ads in the free version | Google (as an independent controller for ad delivery, under its own policies) | Per Google's ad-data retention | Buy LifeTycoon Pro to remove ads; in the EEA/UK use the consent prompt / Settings → "Manage ad consent"; reset or delete the advertising ID in Android settings |
| Purchase data — the Google Play purchase token and order ID for items you buy; the resulting entitlement | Google Play Billing | Deliver purchases; let you restore them on a new install | Google (payment processor and merchant of record) | Kept by Google per its policies; we keep only the entitlement on your device | Your Google Play account |
| Push registration (only if push notifications are switched on) — a Firebase Cloud Messaging registration token and topic subscriptions | Firebase Cloud Messaging | Deliver notifications you have opted into | Google (as our processor) | Until you turn notifications off or uninstall | Settings → Notifications and its per-category toggles |
"Coarse region" means country/region level, derived from IP address by Google — not GPS or precise location.
4. Advertising and personalisation (free version)
The free version shows ads from Google AdMob — for example a banner, occasional full-screen ads at natural breaks between years of play, and optional rewarded ads that you choose to watch. Pro users are never shown ads.
- In the EEA, UK and Switzerland, Google's User Messaging Platform consent prompt is shown before any personalised advertising. You can choose non-personalised ads, and you can re-open the prompt at any time from Settings → "Manage ad consent".
- Elsewhere, you can limit ad personalisation through your device's Google ad settings and reset or delete your advertising ID.
- Ads are requested with a maximum content rating of Teen and are marked as not child-directed.
- Buying LifeTycoon Pro removes ads: no ads are requested or shown for a Pro user.
Google's handling of advertising data is governed by Google's Advertising — Privacy & Terms and How Google uses information from sites or apps that use our services.
5. Third-party services and SDKs
The app includes the following third-party components. Each provider handles data under its own privacy policy:
| Provider / SDK | Role | Policy |
|---|---|---|
| Google Firebase (Analytics, Crashlytics, Cloud Messaging, Remote Config) | Analytics, crash reporting, push delivery, remote feature settings | https://firebase.google.com/support/privacy |
| Google Mobile Ads (AdMob) + User Messaging Platform | Advertising and EEA/UK consent | https://policies.google.com/privacy and https://policies.google.com/technologies/ads |
| Google Play Billing | Purchases, restore, refunds | https://play.google.com/about/play-terms/ and https://policies.google.com/privacy |
| Google Play services (device) | Platform services the above depend on | https://policies.google.com/privacy |
We do not integrate any social-media SDK, tracking pixel, data broker, or attribution / ad-network SDK beyond Google AdMob.
6. What we do not collect
The app does not collect precise/GPS location, contacts, photos or media, files, microphone audio, camera images, SMS, call logs, calendar, health or fitness data, or biometric data. It does not build an advertising or marketing profile of you beyond what the AdMob SDK does for ad delivery, frequency capping and measurement. We do not sell personal data.
7. Legal bases for processing
Where a legal basis is required (for example under the EU/UK GDPR, or India's Digital Personal Data Protection Act, 2023):
| Processing | Basis |
|---|---|
| Storing your game data on your device; delivering purchases you request; showing non-personalised ads in the free version; crash reporting needed to keep the app working | Performance of the service you asked for / our legitimate interest in a functioning, stable app |
| Personalised advertising (EEA/UK/CH) | Your consent, collected via the consent prompt and withdrawable at any time |
| Usage analytics | Your consent, which you can withdraw in Settings at any time; our legitimate interest in improving the app |
| Push notifications | Your consent (you turn notifications on) |
| Complying with law, resolving disputes, enforcing our Terms | Legal obligation / legitimate interest |
Under India's DPDP Act, processing is based on your consent or on the "legitimate uses" that Act allows; you may withdraw consent as easily as you gave it, using the Settings controls in section 8.
8. Your choices and controls
In the app:
- Settings → "Share anonymous usage data" — turns Firebase Analytics collection off.
- Settings → "Send crash reports" — turns Firebase Crashlytics collection off.
- Settings → "Manage ad consent" — re-opens Google's consent prompt (EEA/UK).
- Settings → Notifications — master and per-category toggles.
- Settings → Reset data — erases your current life, dynasty and preferences on this device; keeps unlocked achievements and a genuine Pro purchase so you are not charged again.
- Settings → Delete my data — erases your game data on this device and asks Firebase to delete the analytics data associated with this install, then turns analytics collection off. It also shows the web form and email below for anything else.
On your device / Google account:
- Reset or delete your advertising ID in Android Settings → Privacy → Ads.
- Manage or refund purchases in the Google Play Store → Payments & subscriptions.
- Manage data Google holds through your Google Account controls.
By contacting us:
- Web page: https://ajuneja1991.github.io/lifetycoon-legal/data-deletion/
- Email: lifetycoon.support@gmail.com
We aim to acknowledge requests within 7 days and to resolve them within 30 days, or sooner if your local law requires it.
9. Data retention
- On-device game data: until you reset, delete, or uninstall.
- Analytics and crash data: Google Firebase's standard retention windows apply; we do not extend them. "Delete my data" requests deletion of the analytics data tied to your install.
- Advertising data: retained by Google per its policies; we do not store it.
- Purchase records: retained by Google Play; on your device we keep only the entitlement, until you delete data or uninstall.
- Support correspondence: kept only as long as needed to handle your request and any follow-up, then deleted.
10. Children and teens
LifeTycoon is rated for teen audiences and is not directed to children under 13. On first run the app asks for your birth year; if it shows you are under 13 you cannot continue, and only a single yes/no result is stored on the device — no birth year and no age. We do not knowingly collect personal data from children under 13, or under the higher age of digital consent in your country.
If you are under 18, please use LifeTycoon only with the knowledge and consent of a parent or legal guardian; in India, the law treats everyone under 18 as a child for data-protection purposes. A parent or guardian can switch off analytics and crash reporting, and delete the app's data, using the controls in section 8.
If you believe a child has provided personal data, contact us at lifetycoon.support@gmail.com and we will delete it.
11. Your rights
India — Digital Personal Data Protection Act, 2023
If you are in India, you have the right to: access a summary of your personal data and how it is processed; correction, completion, updating and erasure; grievance redressal (section 14); and to nominate another person to exercise your rights in the event of death or incapacity. To exercise any of these, contact the Grievance Officer below. If your grievance is not resolved, you may complain to the Data Protection Board of India.
EEA / UK / Switzerland — GDPR
You have the right to access, rectify, erase, restrict or object to processing, and to data portability, and — where processing is based on consent — to withdraw consent at any time without affecting earlier processing. You may lodge a complaint with your local supervisory authority (in the UK, the ICO). We have no EU/UK establishment; contact us at lifetycoon.support@gmail.com and we will respond directly.
California and other US states
We do not sell personal information for money. The advertising SDK's use of identifiers for personalised ads may count as "sharing" for cross-context behavioural advertising under California law; you can opt out using your device ad settings and the controls in section 8. You have the right to know, delete and correct personal information, and not to be discriminated against for exercising these rights. Contact lifetycoon.support@gmail.com.
We will not charge you or degrade the game for exercising any privacy right, beyond the unavoidable effect of a choice (for example, turning off analytics does not change gameplay; deleting your data removes your saved progress).
12. International transfers
The service providers named above are Google entities that may process data on servers outside your country, including in the United States. Google applies its own transfer safeguards (such as Standard Contractual Clauses). We do not ourselves hold any server-side copy of your data.
13. Security
Game data stays in the app's private storage on your device. The save file carries a device-derived integrity tag so tampering with the paid unlock is detected. Network traffic from the app uses HTTPS only. No system is perfectly secure; you are responsible for the security of your device and Google account.
14. Grievance Officer and contact
Grievance Officer (India): Aman Juneja
Email: lifetycoon.support@gmail.com
Location: Gurugram, Haryana, India
We will acknowledge a grievance within 7 days and aim to resolve it within 30 days, and in any case within the time limit set by applicable law.
Developer: Aman Juneja, Gurugram, Haryana, India
15. Changes to this policy
We may update this policy as the app changes. Material changes will be reflected in the "Last updated" date and, where appropriate, highlighted in the app or on this page before they take effect. If you keep using the app after an update, the revised policy applies; if you do not agree, stop using the app and uninstall it.